Trusted partner in varied initiatives 

DesignMarch   

The house was packed at Landsbankinn’s DesignMarch event and excitement levels were high. The event began with a discussion about investing in design, and in the evening, young fashion designers took over the stage with The Source - Young Talents of Fashion. Landsbankinn has been a key supporter of DesignMarch since 2023 and an active participant. Thie year, we created promotional videos of seven designers that were featured on the Bank’s Youtube channel. 

Reykjavík Pride   

We support the campaign for LGBTQIA+ rights and Landsbankinn has been a proud sponsor of Reykjavík Pride since its inception. Ten entries received grants from the Pride Parade Fund of Reykjavík Pride and Landsbankinn which provides financial support to individuals and smaller groups who participate in the Pride Parade. To mark Reykjavík Pride even further, we covered the Senior League, a group of queer people over 60 who remind us that the rainbow doesn’t fade with the years and that the campaign for LGBTQIA+ is not over.   

Reykjavík Culture Night   

We have been a key supporter of Reykjavík Cultural Night from the beginning and a sponsor of the festival. Our Reykjavík Culture Night Fund, a collaboration with Höfuðborgarstofa, supports original ideas. This year, 24 exciting projects received grants from the Culture Night Fund of Landsbankinn and the City of Reykjavík. We also invited guests to participate in guided tours of the artwork decorating Reykjastræti 6 and, along with our neighbours, presented an exciting programme at Hörputorg.  

Aldrei fór ég suður festival   

Landsbankinn is one of the main sponsors of rock festival Aldrei fór ég suður, held in Ísafjörður around Easter. Landsbankinn has been a sponsor of the festival since 2010 as part of our efforts to actively foster the grassroots music scene in Iceland.  

Ljósanótt - Night of Lights  

Landsbankinn is a main sponsor of the Night of Lights. The festival has been held in Reykjanesbær since the year 2000. General public participation has increased steadily and one of the main aims of the festival is to be a platform for people to create, entertain others and be entertained.   

Upprásin  

In winter 2025-2035, Landsbankinn is working with Harpa Concert Hall & Conference Centre, Reykjavík Music City and broadcaster Rás 2, to organise a concert series dedicated to the grassroots of Icelandic music, across musical genres. This initiative improves access by the grassroots scene and up-and-coming artists to both facilities and audiences, and in so doing boost diversity. Another goal is to create an opportunity for music lovers to hear varied, new Icelandic music performed under optimal conditions in Iceland’s main concert hall.  

Landsbankinn’s gallery website  

Landsbankinn’s impressive gallery website was launched in 2024 and further developed in 2025. Its purpose is to enable as many people as possible to enjoy the Bank’s art collection. The gallery website was developed by Sara Karen Thórisdóttir, a Web Editor at Landsbankinn, as part of her masters course in Applied Studies in Culture and Communication at the University of Iceland. To mark the Women’s Year 2025, a new section was added to the website, celebrating art by women. Landsbankinn’s collection holds numerous pieces classified as national treasures, many of which are by women.  

Landsbankinn’s calendar 

For many, the new year does not truly begin until the Landsbankinn calendar has taken pride of place on the desk or kitchen shelf. It has been published since 1969 and is therefore celebrating its 57th year of publication this year. Over time, it has undergone several changes, evolving from a plastic stand to a spiral-bound, paper format. In recent years, the calendar has been sent to customers aged 67 and older, while other interested parties, both individuals and companies, can obtain a copy at branches at the beginning of the year. The 2025 calendar was dedicated to water and its varied role in all of our lives. Watercolours by Stefán “Mottan” Óli Baldursson decorated the calendar and the pieces were exhibited and sold at Reykjastræti.  

Financial instruction   

We contribute to boosting financial literacy by offering financial instruction to students of upper secondary schools. This instruction is available to all upper secondary schools and is carried out in collaboration with the schools' representatives.  

Drift EA 

Landsbankinn and Drift EA have entered into a partnership agreement aimed at supporting innovation and entrepreneurship in Iceland by strengthening the framework, advisory services and networks available to entrepreneurs and startups. Drift EA is a dynamic hub for entrepreneurs and innovation, where community, knowledge and facilities create fertile ground for ideas to develop and grow. Through this partnership, Landsbankinn takes an active role in building a strong business environment, particularly in North Iceland. 

Gulleggið innovation competition   

KLAK – Icelandic Startups and Landsbankinn have renewed their partnership for innovation competition Gulleggið with the signing of a new three-year agreement and double the award. With this agreement, Landsbankinn further strengthens its role as the competition’s main sponsor and underscores its long-standing support for Icelandic innovation. Landsbankinn has supported Gulleggið continuously since the competition was founded in 2008 and has played a significant role in creating a strong launchpad for entrepreneurs at the idea stage. Over the years, numerous successful startups have taken their first steps in Gulleggið, including Controlant, Meniga, PayAnalytics, Taktikal and the Heima app.  

Future Programmers   

The Future Programmers Fund is social initiative to promote and increase interest in programming and effective use of equipment in domestic schools. The Fund provides financial support for schools to provide teachers with programming and technical education, for the purchase of smaller equipment for teaching purposes and donates used computer hardware. Landsbankinn is one of the Fund's patrons.   

Instructional meetings  

The Bank has hosted informative meetings on various topics in several locations around the country. Nearly 200 people attended a successful meeting at Reykjastræti on how to find a million ISK by reducing expenses or increasing income. The Bank held a morning meeting on the financing and development of infrastructure in cooperation with the Federation of Icelandic Industry, a morning meeting on the implementation and impact of the CRR III regulation and a series of meetings on cybersecurity and pension continued to be well attended. The meetings were held around the country, including in Vestmannaeyjar and Akranes.   

Skólahreysti - Fit for School   

We are the main sponsor of Skólahreysti, a sports tournament for elementary schools, and an active supporter of the competition. The aim of Skólahreysti is to encourage kids to participate in a comprehensive sports experience based on the tenets of physical education. The competition was held for the 21st time in 2025 and this year saw three national records in fitness-grip and one in pull-ups. The exciting final competition between 12 schools took place before a packed auditorium at the sports hall Varmá in Mosfellsbær. In the end, Holtaskóli emerged victorious. 

Ármann’s Aukakrónur run 

The initial Ármann Aukakrónur run went off to a great start outside of Landsbankinn in Reykjastræti on 2 July. The weather was perfect and over 500 runners participated in the increasingly popular street run.  

Chess tournament Friðriksmót   

The rapid chess tournament, Landsbankinn’s Friðriksmót – the Icelandic rapid chess tournament – was held at the Bank’s headquarters at Reykjastræti in December. Landsbankinn and the Icelandic Chess Federation have been co-hosts of the Friðriksmót, held in honour of Friðrik Ólafsson, Iceland’s first Grandmaster, for over two decades. Most of the country’s strongest players participated in an 80-player strong tournament.  

Football Association of Iceland   

We sponsor the Football Association of Iceland (KSÍ). Landsbankinn provides financial support for development of Icelandic football country-wide, for all youth national teams and the A-level men's and women's teams. In 2025, we saw the Euro Women’s team off with an extensive marketing campaign.  

In recent years, Landsbankinn and KSÍ have presented a new award to players in the junior leagues throughout Iceland, the Politeness Prize. This prize is intended to encourage honourable conduct and decorum in players and others involved in matches.   

Svanni - Women's Loan Guarantee Fund   

We support Svanni - Women's Loan Guarantee Fund. Svanni issues guaranteed loans to companies that are majority-owned by women. The purpose of the Fund is to boost industry and encourage innovation. Svanni has for many years partnered with Landsbankinn as a credit institution.  

The Hamburg Christmas Tree and fish soup 

The lights were lit on the 60th anniversary of the Hamburg Christmas tree on 29 November at a festive ceremony and to the accompaniment of merry music, courtesy of the Hafnarfjörður Brass Band. When the ceremony ended, guests were invited by Brim to enjoy fish soup at Landsbankinn in Reykjastræti. Yule lads and an accordion player entertained guests and played holiday tunes. The event was hosted by Landsbankinn, Faxaflóahafnir, Brim, Harpa, Hafnartorg, Sjómannadagsráðið and the German-Iceland Chamber of Commerce.  

Icelandic Student Services and the University of Iceland Student Council   

We have collaborated successfully with both Félagsstofnun stúdenta and the University of Iceland Student Council. Together, we have worked on various initiatives and hosted joint events, including the educational event “Fyrirtækið ég!” held at Háskólatorg.   

UN Women 

Landsbankinn was a supporter of UN Women in Iceland in the Women’s Year 2025. We backed the March Forward campaign that highlighted the set-back in equality in recent years and aimed to foster a dialogue and solidarity about equal rights. 

Háskólasjóður Eimskipafélagsins fund   

Eimskip University Fund was founded in 1964 in memory of all Icelandic emigrants to the US who participated in the establishment of Eimskipafélagið and, from its inception, the goal has been to support promising students at the University of Iceland. The Fund has been managed by Landsbankinn since 2005. That same year, it was agreed to allocate a portion of its assets to support research students at the University, primarily PhD candidates. Over 200 PhD candidates from all faculties have since received grants from the Fund which is the largest endowment fund at the University with assets in the amount of ISK 4 billion. Since regular allocations from the Fund began in 2006, total allocation amounts to ISK 1.9 billion, ISK 500 million thereof allocated to the construction of Háskólatorg in 2006 and 2007.  

Cluster initiative in tourism   

We have participated in a tourism cluster initiative since the project was launched in 2012. Key companies in the travel industry, public entities and companies in tourism support branches or collaborative sectors all join forces in the cluster. Its key goal is to boost competitiveness and value-creation in the travel sector.   

The Iceland Ocean Cluster  

The Bank partnered with the Iceland Ocean Cluster in 2024. The partnership aims to support increased value creation in the blue economy. The focus will be on supporting start-ups developing solutions to challenges faced by more established businesses, as well as fostering entrepreneurs who create value from what was previously discarded. Landsbankinn will contribute to the project as a sponsor, with the Bank’s Fisheries Team providing advisory services to entrepreneurs.   

Örninn - exceptional company 

As in previous years, Landsbankinn has made a donation to a good cause in the name of all Exceptional Companies recognised by Creditinfo. This year, the donation of ISK 4 million goes to Örninn. Memorial and relief fund Örninn offers weekend stays and company to children and teenagers who have lost a close loved one. Everyone involved with the project donates their work, including priests, deacons, theologians, student social workers, psychologists, cooks, hairdressers, dentists, physical therapists and artists. 

Almannarómur 

Landsbankinn participates in and is a torchbearer for the initiative Þín íslenska er málið organised by Almannarómur, the Icelandic Centre for Language Technology. The aim of the project is to gather data and sources about the Icelandic use of companies from various sectors. We want to do our part to boost the digital presence of Icelandic and enable it to continue to flourish in the future. The data we contribute to Almannarómur’s language technology programme and centralised initiative for the digital development of Icelandic, is an important source of knowledge about the use of financial terms in the past and also reflects the linguistic development that has and is occurring with changes in fintech, general digitalisation of financial services and use of new solutions such as AI.  

Strong economic analysis and publication   

Hagsjá is an e-zine comprised of short articles published 1-3 times per week. The Hagsjá is published to Landsbankinn’s website, to a mail list with an extensive readership and is often the focus of media coverage. The articles discuss the economy, State finances, the real estate market, inflation outlook, tourism and more, analyse newly published statistics and contain forecasts. In Vikubyrjun, a short e-zine published every Monday, Economic Research reviews the past week and discusses the coming week on markets, publication of statistics, financial statements and more. The department’s monthly newsletter is an in-depth review of the economy and the outlook and is published in both Icelandic and English. In the past year, the Bank’s economists have also published informative articles on the Bank's website and op-eds for public media.   

Economic forecast and meetings   

The largest single event on Economic Research's calendar in 2025 was the publication and presentation of its macroeconomic forecast for 2025-2028. A luncheon meeting was held at Harpa on the state of the global economy and its impact on Iceland. Following a brief presentation of the economic forecast, Giada Giani, economist with Citi and a specialist in the eurozone, neighbouring countries and the Nordics, delivered a talk on the current situation and outlook in the markets. The event closed with a panel where the CEOs of three export companies discussed challenges and opportunities in their sector.